What we do:



Based on your needs, we design a health care business strategy.

Go to market

Together we build product market fit and customer development.


Stakeholder management

We help you to better understand the healthcare system and how to engage with stakeholders.

Success Stories


Webinar spring 2023: The Belgian health care system will have no more secrets for you


Development of new digital employee health benefits. Market insights and strategic decisions.

Stakeholder management, Strategy

I advised this telehealth corporate startup on go to market strategy and stakeholder management.


Future-proof healthcare strategy for Axa Belgium and Germany, including launch of the videoconsultation service for health insurance customers of AXA Belgium.

Do you want the same results as them?

About Sofie

I prefer to talk about what’s on your mind, but if you insist…
I am Sofie Staelraeve and founded dashplus in 2016 after working intensively in the healthcare business ecosystem.
I hold a phd in Political Science and a Management Degree. I have a thorough expertise of both healthcare systems and the health care and insurance industry market trends.
My main drive? Helping to build a future-proof and value-based health care sector, where integrated care, digital health and patient centricity are a commodity.


eBook Basics to grow in health How to start and grow your business in health care Author: Sofie Staelraeve Language: English Pages: 92 Being successful in health takes expertise, patience

Grow now >>

No more secrets for you

We help you to understand the Belgian healthcare system to the fullest.
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Sofie Staelraeve van dashplus

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